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The RIVERS EATERY in The Ideal Market

"Our economic engine is silent."
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Winter Hours
Wednesday - Friday 4:30 - 8:30
Saturday 11:30 -8:30
Expanded hours during events.  *See Birkie Week notes below.
Open this Sunday February 7, 11:30 - 2:30
Molly and The Danger Band!
Well... That was fun!  Thanks for one of the greatest nights in the little village.  We can do it all over again on February 27.  We've got a couple thousand skiers to serve these next few weeks and then we'll see you for an end of February celebration.  Come enjoy the band and bring your friends.
*Planning your Birkie Week at The Rivers Eatery
Monday: closed for private parties (call to reserve your party)
Tuesday: closed for private parties (call to reserve your party)
Wednesday: 4:30 - 8:30
Thursday 11:30 - 8:30
Friday 11:30 - 8:30
Saturday 11:00 - 8:30
Planning hints:  First of all, we seat 120 and we have excellent staff and plenty of them.  On Saturday we serve a pizza per minute for 10 hours.  Last year the pizzas were nearly all served within 30 minutes of the orders being placed.  We have a rush at 6:30 but are quite slow from 4-6.  The afternoon is a great pace. Friday is half as busy as Saturday and Thursday is half as busy as Friday.  In fact our Thursday during Birkie was slower than our regular Thursdays.  As in, we served less than 100 people.  Go figure.  Wednesday has been quiet the last couple of years.  So, plan your week accordingly.  We still vow to serve our great quality food in a timely manner during Birkie week.  No shortcuts, just our same great menu and full selection of microbrews.
Outside Magazine's Nordic Mecca: Train like a Pro
What makes Cable so special are the amazing trails and those that groom them.  Did you know we have dozens of miles of groomed single track fat bike trails and the greatest nordic skiing in America?  Don't believe us?  Just read Outside Magazine's Nordic Ski Mecca article referencing our very own Rivers Eatery as the place to be.’s-nordic-skiing-meccas
Our goal is to serve quality food at a reasonable price in a timely manner.
Introducing $3 Wine Wednesdays!
Beginning December 9th, The Rivers Eatery will be open on Wednesday nights.  Similar to our Thursday night River Pig and Spotted Cow $2 beers, we will offer $3 wines on Wine Wednesday at the Rivers.  Additionally, we will offer 4 salads each Wednesday for those that are looking for a pizza alternative - Of course we will still offer our full menu of pizzas and appetizers.
As is the case with all of our marketing, we are using word of mouth as our primary communication method.  Let's make $3 wine night as successful and fun as the $2 beer night.  Ski, snowshoe, or ride your fatty, then stop by for a glass of wine and some conversation.  Hope to see you Wednesdays starting December 9.
Winter and Spring Hours 
From October thru May the Rivers Eatery is open only on Wednesday, Thursday, Friday and Saturday. 
Wednesday 4:30 - 8:30
Thursday 4:30 - 8:30
Friday 4:30 - 8:30
Saturday 11:30 - 8:30
Thanks for a great Summer!
Our 8th summer was a busy one.  Ask anyone in the Cable Area and they will likely tell you this has been their best year ever - The Rivers Eatery included.  Most businesses had their best Memorial Day, 4th of July, Labor Day and every festival as well. 
After a brief research trip in November, we will be back to what we hope will be the best ski season ever.  We plan to add an additional day per week once the snow falls.
Until then, thanks to "the sneezers" - those that spread The Rivers Eatery and Ideal Market virus to their friends and family. We've enjoyed serving all of you.  We've now served over 150,000 hand-stretched pizzas.  Look below for a few of the accolades the Rivers Eatery has received in the media.
We see great things happening in the Cable area over the next few years and look forward to being an integral part of it.  Thanks again and we look forward to seeing you soon!
Rivers Eatery in the Media
Chicago Tribune on Birkie, Cable and Rivers Eatery
Here is an accurate appraisal of the Rivers Experience.
StarTribune visits the Enchanted Forest and The Rivers Eatery
An excellent summation of the Cable experience.
Discover Wisconsin visits The Rivers Eatery
Emmy Fink and crew make their own Spirit Creek Pizza with local BB sauce, local organic sauerkraut, organic pork and of course WI cheese.
Mountain Bike Action Magazine visits Cable
John Ker, hall of fame photographer, rides the green tunnel with the Rivers Eatery Crew.
Rivers Eatery listed as a Top 10 Adventure Bar
Switchback Travel names The Rivers Eatery as one of America's best adventure bars.  We're proud to be in some great company.
Annie Hart's Rivers Eatery Birkie Blog
Annie is a world class skier, gifted writer, great friend and a former Rivers employee.
We opened The Ideal Market and The Rivers Eatery on June 18, 2008. 
Where is The Rivers Eatery located?

The Rivers Eatery is located one block east of highway 63 on Kavanaugh Road in Cable WI.  Our family owns The Ideal Market, an old building that houses Redbery Books, Namakagon Grocer and The Rivers Eatery.  Walk through the bookstore and grocery and step into our 25,000 cubic feet of cool space.


Why haven't we heard of you?

Well you have now...and probably from a trustworthy source.  Most of our advertising is done through word of mouth and the sponsorship of many community events and races. 


There are cars everywhere.  How long will it take to get served? 

A recent guest told their friends on the way out the door that their experience was amazing and that they would have waited 45 minutes just to get a table at another popular establishment.  We make a quality pizza in minutes.  If there are 30 people in front of you, you should be eating in 30 minutes.


Do you take reservations?

No.  We but we serve fresh made food as quickly as anyplace you'll find.  If you need to reserve a table or are looking for a full wait staff check with the chamber of commerce for a full service restaurant in the area.  The Rivers Eatery has seating for 110 inside and 60 outside.







Cable WI is the heart of north woods recreation


By now you know that Cable has some of the world's finest ski and mountain bike trails, iconic events such as the American Birkebeiner and Chequamegon Fat Tire Festival, a National Scenic River running through town, the greatest of all lakes - Lake Superior 40 miles north, the least travelled national forest in the country, dozens of festivals, races and art events, the North Country Hiking Trail, some of the nicest people you'll ever meet and not one stoplight in the entire county.


For those of you that like the simple things in life, we have an abundance of berries, mushrooms and wildlife that are indicative of the north woods.  Our forests are filled with deer, otter, bear, elk, bobcat, beaver, marten, fisher, eagles and an occasional cougar.  Our waters are filled with trout, musky, walleye and panfish. 


If you can't live in the area, please come back often.  If you are looking for something to do, ask anyone or stop by our amazing chamber or talk to one of our local realtors.  Oh, and of course a beer at the Rivers Eatery guarantees a spirited testimonial by one of your new found friends or an expressive owner.  Visit us soon and often.  It will make your great life even greater.