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The RIVERS EATERY in The Ideal Market

"Our economic engine is silent."
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Yep.  We have snow! The forest roads are in excellent fat-biking condition.  Two inches of powder on rain-beaten crust makes for some smooth silent riding in a winter wonderland.  Check out the latest snowfall live at the OO trailhead.

December Hours

The Rivers Eatery will be open additional hours thru January 3rd.

Thursday the 18th 5-8

Friday the 19th 5-8

Saturday the 20th 12- 8

Closed Sunday the 21st - Christmas day

Friday the 26th 12-8

Saturday the 27th 12-8

Sunday the 28th 12-8

Monday the 29th 12-8

Tuesday the 30th 12-8

Wednesday the 31st 12-7

Thursday the 1st Closed

Friday the 2nd 12-8

Saturday the 3rd  12-8

We opened The Ideal Market and The Rivers Eatery on June 18, 2008. 
Where is The Rivers Eatery located?

The Rivers Eatery is located one block east of highway 63 on Kavanaugh Road in Cable WI.  Our family owns The Ideal Market, an old building that houses Redbery Books, Namakagon Grocer and The Rivers Eatery.  Walk through the bookstore and grocery and step into our 25,000 cubic feet of cool space.


Why haven't we heard of you?

Well you have now...and probably from a trustworthy source.  Most of our advertising is done through word of mouth and sponsorship of many community events and races. 


There are cars everywhere.  How long will it take to get served? 

A recent guest told their friends on the way out the door that their experience was amazing and that they would have waited 45 minutes just to get a table at another popular establishment.  We make a quality pizza in minutes.  If there are 30 people in front of you, you should be eating in 30 minutes.


Do you take reservations?

No.  We cater to families and visitors that want to be here.  If you are in a hurry or are looking for a full wait staff check with the chamber of commerce for a full service restaurant.  We have seating for 100 inside and 60 outside.


2014 Bike Races and Local Events

Cable Off Road Classic,  May 17, 2014

Mount Borah Epic, May 31, 2014

CAMBA Trails Dedication Day, June 7, 2014

Chequamegon 100, June 21, 2014

Cable Area Garden Fest, June 21, 2014

Superior Vistas Bike Tour, June 28, 2014

Firehouse 50, August 2, 2014

Seeley Pre Fat, August 23, 2014

Chequamegon Fat Tire Festival, September 13, 2014

Fall Fest, September 26 and 27, 2104





Cable WI is the heart of north woods recreation


By now you know that Cable has some of the world's finest ski and mountain bike trails, iconic events such as the American Birkebeiner and Chequamegon Fat Tire Festival, a National Scenic River running through town, the greatest of all lakes - Lake Superior 40 miles north, the least travelled national forest in the country, dozens of festivals, races and art events, the North Country Hiking Trail, some of the nicest people you'll ever meet and not one stoplight in the entire county.


For those of you that like the simple things in life, we have an abundance of berries, mushrooms and wildlife that are indicative of the north woods.  Our forests are filled with deer, otter, bear, elk, bobcat, beaver, marten, fisher, eagles and an occasional cougar.  Our waters are filled with trout, musky, walleye and panfish. 


If you can't live in the area, please come back often.  If you are looking for something to do, ask anyone or stop by our amazing chamber or talk to one of our local realtors.  Oh, and of course a beer at the Rivers Eatery guarantees a spirited testimonial by one of your new found friends or an expressive owner.  Visit us soon and often.  It will make your great life even greater.



Thank you for a great 7th year!!!

It seems we have spent the last 7 years saying "thank you". But, we mean it. Your willingness to tell your friends and family about us has kept us busy again this year. By now you know that we have a simple plan for success. We serve cool food in cool space to cool people. This is not a slogan for us. We love our space, we love our food and we love our customers. If you keep telling your friends and family we will keep using quality ingredients and working hard to meet your expectations. Thank you again for filling our building in 2014. 


The Rivers Eatery voted Top 10 Adventure Bar in the U.S.
We are honored to be named one of the Top 10 Adventure Bars by Switchback Travel. We want to thank our silent sport fans for supporting us and voting. Thank you!
The Rivers Eatery on Discover Wisconsin
The Rivers Eatery was fortunate to be featured in a recent episode of Discover Wisconsin. Host Emmy Fink and crew visit a variety of pizza restaurants throughout Wisconsin and spend a night in The Rivers Eatery.
It was fun to see how much the crew had learned about pizza as they traveled from place to place. We learned as much from them as they learned from us.
What makes a great pizza? We think its a big chemistry experiment. To make a pizza like ours you need great ingredients, a big stone oven, an old building and a quirky method of dough management.
Thats the beauty of pizza. You simply can't make the same pizza in two different locations.
In our segment, Emmy falls in love with a pizza we call the Spirit Creek. You can view the full episode at
She even shares a meal with one of our favorite customers and renaissance man Bill B in a special outtake session Check it out.
Thanks to Discover Wisconsin and The WI Dairy Marketing Board for finding us and telling our story.









Evidence that Pizza is Great Pre-race and Post Race Fuel*


We noticed one of our favorite people and employees, Carolyn Ocariz was eating an awful lot of pizza Birkie week.  She was even taking pizza home at the end of her work shift to share with husband, Santi.  As it turns out, she was the winner of the Classic 2012 Birkie!  Congratulations Carolyn...we couldn't be happier or prouder!  We also witnessed over 500 skiers consuming stone oven pizza at the Rivers Eatery post-race. 

*This was not a scientific study.  Four years of anectdotal data should not be considered proof that pizza is good for you.  We advise each person eat stone oven pizza at their own pace and monitor the results carefully before drawing conclusions.