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The RIVERS EATERY in The Ideal Market

"Our economic engine is silent."
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Spring Hours
Our research trip is over and we are ready for a great spring and summer.  Here are our spring hours.
Thursday 5-9
Friday 5-9
Saturday 12-9
Full summer hours begin in June.  Watch for special hours as we have numerous events going on in May and June including 5 area mountain bike events.
Ojibwe Trail to open soon
If all goes according to plan the Ojibwe Mountain Bike trail out of Cable should open May 1.  Trails in Bayfield County are scheduled to open first so the Ojibwe could be the first CAMBA ride of the year.  With all of the hoopla over the new trails it may have been a while since you have ridden the Ojibwe.  Start at the North End trail head and follow the newly built bench cut ascent heading south.  This is a beautiful trail that combines some of the new machine cut berms with old school singletrack.  You'll see few people and get a chance to brush up on your biking skills with lots of ups and downs through a variety of forest types.
Molly and The Danger Band - Saturday March 14
After a beautiful day in the forest, celebrate St. Paddy's Day with Molly and the Danger Band!  We'll be pouring some great stouts, bocks and ales to celebrate our Irish heritage.  This will be a great night!  We have table seating for 110. See you soon.
Thanks for a great Fat Bike Birkie week!
Thanks to the hundreds of racers and supporters that found their way to the Rivers Eatery for the Fat Bike Birkie.  We hope you enjoyed the experience.  It was a pleasure serving you.  See you next year... or maybe at the Fat Bike Birkie, The Mt. Borah Epic, The Hungry Bear 100, The Cheq 100, The Cable Classic or the Chequamegon Fat Tire Festival - all in the forest surrounding the lovely village of Cable WI.
Chicago Tribune on Birkie, Cable and Rivers Eatery
Here is an accurate appraisal of the Rivers Experience.
Annie Hart's Rivers Eatery Birkie Blog
Annie is a world class skier, gifted writer, great friend and a former Rivers employee.
Fat Biking and Ski Paradise
We have about 12 inches of clean snow on the ground and it is a winter wonderland.  We should have snow for some time now as temps fall back to normal.  Snowshoe, fat bike, ski, hike, snowmobile, ice fish,'s perfect.  Enjoy the finest winter conditions in the country then come by for a stone oven pizza and a microbrew.  See you soon.
Check out the latest snowfall live at the OO trailhead. and the fat bike trail conditions at
Remember, you don't need groomed trails to ride in the least travelled national forest in the country.  We have thousands of miles of forest roads.  I recently rode for 32 miles one afternoon and never saw a human being.  Stay off designated snowmobile trails.  You may ride on multi use forest roads but be aware that snowmobiles can also use those roads and they go fast and don't stop well.  Have fun.
Congrats to Ben, Annie and Paige!!!  Three of our favorite people, skiers and former employees Annie Hart, Paige Schember and Ben Saxton all qualified for the U23 World Championships in Kazakhstan!  Both Annie and Ben were powered by Rivers Eatery pizza before nationals - along with a million calories from other sources.  Nonetheless, we take great pride in congratulating these great skiers and role models.  Current employees Niki Reker and Scott Harrison also had great weeks at nationals.  Eli Hancock, a Cable high school student and Niki both reached the podium at the Sisu Fest in Michigan as well. 

Winter Hours

Thursday 5-8

Friday  5-8

Saturday 12- 8

Additional hours during event weeks and for special activities


Diners, Drive-Ins and Dives  recently showcased breakfast at two of our favorite local restaurants - The Delta Diner in Delta, WI and The Brick House Café in Cable.  Both are locally owned and operated by true foodies doing their own version greatness.  Stop by.  You won't be disappointed.



We opened The Ideal Market and The Rivers Eatery on June 18, 2008. 
Where is The Rivers Eatery located?

The Rivers Eatery is located one block east of highway 63 on Kavanaugh Road in Cable WI.  Our family owns The Ideal Market, an old building that houses Redbery Books, Namakagon Grocer and The Rivers Eatery.  Walk through the bookstore and grocery and step into our 25,000 cubic feet of cool space.


Why haven't we heard of you?

Well you have now...and probably from a trustworthy source.  Most of our advertising is done through word of mouth and the sponsorship of many community events and races. 


There are cars everywhere.  How long will it take to get served? 

A recent guest told their friends on the way out the door that their experience was amazing and that they would have waited 45 minutes just to get a table at another popular establishment.  We make a quality pizza in minutes.  If there are 30 people in front of you, you should be eating in 30 minutes.


Do you take reservations?

No.  We cater to families and visitors that want to be here.  If you are in a hurry or are looking for a full wait staff check with the chamber of commerce for a full service restaurant.  We have seating for 110 inside and 60 outside.


2015 Ski Races can be found here






Cable WI is the heart of north woods recreation


By now you know that Cable has some of the world's finest ski and mountain bike trails, iconic events such as the American Birkebeiner and Chequamegon Fat Tire Festival, a National Scenic River running through town, the greatest of all lakes - Lake Superior 40 miles north, the least travelled national forest in the country, dozens of festivals, races and art events, the North Country Hiking Trail, some of the nicest people you'll ever meet and not one stoplight in the entire county.


For those of you that like the simple things in life, we have an abundance of berries, mushrooms and wildlife that are indicative of the north woods.  Our forests are filled with deer, otter, bear, elk, bobcat, beaver, marten, fisher, eagles and an occasional cougar.  Our waters are filled with trout, musky, walleye and panfish. 


If you can't live in the area, please come back often.  If you are looking for something to do, ask anyone or stop by our amazing chamber or talk to one of our local realtors.  Oh, and of course a beer at the Rivers Eatery guarantees a spirited testimonial by one of your new found friends or an expressive owner.  Visit us soon and often.  It will make your great life even greater.



Thank you for a great 7th year!!!

It seems we have spent the last 7 years saying "thank you". But, we mean it. Your willingness to tell your friends and family about us has kept us busy again this year. We have a simple plan for success. We serve cool food in cool space to cool people. This is not a slogan for us. We love our space, we love our food and we love our customers. If you keep telling your friends and family we will keep using quality ingredients and working hard to meet your expectations. Thank you again for filling our building in 2014. 


The Rivers Eatery voted Top 10 Adventure Bar in the U.S.
We are honored to be named one of the Top 10 Adventure Bars by Switchback Travel. We want to thank our silent sport fans for supporting us and voting. Thank you!
The Rivers Eatery on Discover Wisconsin
The Rivers Eatery was fortunate to be featured in a recent episode of Discover Wisconsin. Host Emmy Fink and crew visit a variety of pizza restaurants throughout Wisconsin and spend a night in The Rivers Eatery.
It was fun to see how much the crew had learned about pizza as they traveled from place to place. We learned as much from them as they learned from us.
What makes a great pizza? We think its a big chemistry experiment. To make a pizza like ours you need great ingredients, a big stone oven, an old building and a quirky method of dough management.
Thats the beauty of pizza. You simply can't make the same pizza in two different locations.
In our segment, Emmy falls in love with a pizza we call the Spirit Creek. You can view the full episode at
She even shares a meal with one of our favorite customers and renaissance man Bill B in a special outtake session Check it out.
Thanks to Discover Wisconsin and The WI Dairy Marketing Board for finding us and telling our story.









Evidence that Pizza is Great Pre-race and Post Race Fuel*


We noticed one of our favorite people and employees, Carolyn Ocariz was eating an awful lot of pizza Birkie week.  She was even taking pizza home at the end of her work shift to share with husband, Santi.  As it turns out, she was the winner of the Classic 2012 Birkie!  Congratulations Carolyn...we couldn't be happier or prouder!  We also witnessed over 500 skiers consuming stone oven pizza at the Rivers Eatery post-race. 

*This was not a scientific study.  Four years of anectdotal data should not be considered proof that pizza is good for you.  We advise each person eat stone oven pizza at their own pace and monitor the results carefully before drawing conclusions.