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The RIVERS EATERY in The Ideal Market

"Our economic engine is silent."
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"There is no duty we so much underrate as the duty of being happy."  Robert Louis Stevenson
Spring Hours begin April 6
Wednesday 4:30-8:30 $3 wines
Thursday 4:30 - 8:30 $2 pints of Pig and Cow
Friday 4:30-8:30 Black Friday $1 off dark beers
Saturday 11:30 -8:30
Added Hours Memorial Day Weekend - Sunday 5-8
Summer hours begin mid June.
Many new beers on tap
Yes, 9 years later we are still serving those "bitter beers".  Along side some great IPAs we also have a great assortment of porters, stouts, witbiers and others.  We have 14 microbrews on tap mostly from Northern WI, Michigan and Minnesota with a couple special brews from around the country that we find interesting or that support causes we believe in.  Our standbys are always available with new beers in the rotation every week.  Check out our dozens of microbrews by the bottle as well as some of our favorite beers in six packs and 4 packs to go.
Introducing Black Fridays
In the spirit of Wine Wednesdays and River Pig Thursdays we now offer Black Fridays.  All black beers including porters, stouts and black ales will be $1 off.  $4 microbrew dark beer pints are a great value.  If you find better quality dark beers at a better price, let us know.  See you soon.

Year Round Staff Position Available

As we enter our 9th season, we are looking for another individual to join our team year round.  The right person is a hardworking, dependable individual looking for long-term reliable employment.  No restaurant experience necessary, but must have a solid work history.

  • 20-30 Hours per week
  • Excellent earning potential
  • Thursday, Friday and Saturday
  • Opportunities for additional hours
  • Must work weekends, holidays and events
If interested contact Mick at 


3 Big Spring Cycling Events
The Rivers Eatery is proud to be the host of The Hungry Bear 100 and Chequamegon 100, and an original partner of the Borah Epic.  Proceeds from each of these events go back to bike advocacy and trail building. 
Hungry Bear 100, May 7 2016
100 miles or 100k of unsupported wooded gravel road racing. Cable to Cable
Thanks to Tim and Odia owners of Advocate Cycles for bringing a couple hundred nice pe0ple to the village and to The Angry Catfish Bicycle Shop and Coffee Bar  for sponsoring the event.  Perfect weather and a beautiful course kicked off a great season.
Borah Epic June 4, 2016
35 Miles of the finest single track in the country.  Cable to Hayward.
Chequamegon 100, June 18 2016
100 Miles of singletrack.  Very few places in the country can boast 100 miles of purposefully built singletrack without repeats or some kooky conglomeration of cow trails,ski trails or logging roads.  Cable to Hayward.
Outside Magazine's Nordic Mecca: Train like a Pro
What makes Cable so special are the amazing trails and those that groom them.  Did you know we have dozens of miles of groomed single track fat bike trails and the greatest nordic skiing in America?  Don't believe us?  Just read Outside Magazine's Nordic Ski Mecca article referencing our very own Rivers Eatery as the place to be.’s-nordic-skiing-meccas
Our goal is to serve quality food at a reasonable price in a timely manner.
Introducing $3 Wine Wednesdays!
Beginning December 9th, The Rivers Eatery will be open on Wednesday nights.  Similar to our Thursday night River Pig and Spotted Cow $2 beers, we will offer $3 wines on Wine Wednesday at the Rivers.  Additionally, we will offer 4 salads each Wednesday for those that are looking for a pizza alternative - Of course we will still offer our full menu of pizzas and appetizers.
As is the case with all of our marketing, we are using word of mouth as our primary communication method.  Let's make $3 wine night as successful and fun as the $2 beer night.  Ski, snowshoe, or ride your fatty, then stop by for a glass of wine and some conversation.  Hope to see you Wednesdays starting December 9.
Thanks for a great Winter!
Our 8th Winter was a busy one.  The snow came in November and has stayed for at least the second week in March.   
Thanks to "the sneezers" - those that spread The Rivers Eatery and Ideal Market virus to their friends and family. We've enjoyed serving all of you.  We've now served over 180,000 hand-stretched pizzas.  Look below for a few of the accolades the Rivers Eatery has received in the media.
We see great things happening in the Cable area over the next few years and look forward to being an integral part of it.  Thanks again and we look forward to seeing you soon!
Rivers Eatery in the Media
Chicago Tribune on Birkie, Cable and Rivers Eatery
Here is an accurate appraisal of the Rivers Experience.
StarTribune visits the Enchanted Forest and The Rivers Eatery
An excellent summation of the Cable experience.
Discover Wisconsin visits The Rivers Eatery
Emmy Fink and crew make their own Spirit Creek Pizza with local BB sauce, local organic sauerkraut, organic pork and of course WI cheese.
Mountain Bike Action Magazine visits Cable
John Ker, hall of fame photographer, rides the green tunnel with the Rivers Eatery Crew.
Rivers Eatery listed as a Top 10 Adventure Bar
Switchback Travel names The Rivers Eatery as one of America's best adventure bars.  We're proud to be in some great company.
Annie Hart's Rivers Eatery Birkie Blog
Annie is a world class skier, gifted writer, great friend and a former Rivers employee.
We opened The Ideal Market and The Rivers Eatery on June 18, 2008. 
Where is The Rivers Eatery located?

The Rivers Eatery is located one block east of highway 63 on Kavanaugh Road in Cable WI.  Our family owns The Ideal Market, an old building that houses Redbery Books, Namakagon Grocer and The Rivers Eatery.  Walk through the bookstore and grocery and step into our 25,000 cubic feet of cool space.


Why haven't we heard of you?

Well you have now...and probably from a trustworthy source.  Most of our advertising is done through word of mouth and the sponsorship of many community events and races. 


There are cars everywhere.  How long will it take to get served? 

A recent guest told their friends on the way out the door that their experience was amazing and that they would have waited 45 minutes just to get a table at another popular establishment.  We make a quality pizza in minutes.  If there are 30 people in front of you, you should be eating in 30 minutes.


Do you take reservations?

No.  We but we serve fresh made food as quickly as anyplace you'll find.  If you need to reserve a table or are looking for a full wait staff check with the chamber of commerce for a full service restaurant in the area.  The Rivers Eatery has seating for 110 inside and 60 outside.







Cable WI is the heart of north woods recreation


By now you know that Cable has some of the world's finest ski and mountain bike trails, iconic events such as the American Birkebeiner and Chequamegon Fat Tire Festival, a National Scenic River running through town, the greatest of all lakes - Lake Superior 40 miles north, the least travelled national forest in the country, dozens of festivals, races and art events, the North Country Hiking Trail, some of the nicest people you'll ever meet and not one stoplight in the entire county.


For those of you that like the simple things in life, we have an abundance of berries, mushrooms and wildlife that are indicative of the north woods.  Our forests are filled with deer, otter, bear, elk, bobcat, beaver, marten, fisher, eagles and an occasional cougar.  Our waters are filled with trout, musky, walleye and panfish. 


If you can't live in the area, please come back often.  If you are looking for something to do, ask anyone or stop by our amazing chamber or talk to one of our local realtors.  Oh, and of course a beer at the Rivers Eatery guarantees a spirited testimonial by one of your new found friends or an expressive owner.  Visit us soon and often.  It will make your great life even greater.