Skip to main content

The RIVERS EATERY in The Ideal Market

"Our economic engine is silent."
Home  Healthy Dining  Rivers Eatery/pizza  Our Story  Eatery Hours & Events  Contact Us  Cable Trails  Solicitation   
"There is no duty we so much underrate as the duty of being happy."  Robert Louis Stevenson
Spring Hours begin April 6
Wednesday 4:30-8:30 $3 wines
Thursday 4:30 - 8:30 $2 pints of Pig and Cow
Friday 4:30-8:30 Black Friday $1 off dark beers
Saturday 11:30 -8:30
Summer hours begin mid June.
Cable Area Trails are Open!
Spring is finally here and the Cable area trails open April 23rd.  It should be a great season with the addition of so many miles of purposefully built single track added in the last few years.  Ride often and stop by for one of our stone oven pizzas and try one of our 15 tap microbrews.  We have the freedom to decide what goes on tap and believe we have the best variety of beer on tap in the area - and 20 more in the bottle and can to boot.  We also have 6 packs to go!
Introducing Black Fridays
In the spirit of Wine Wednesdays and River Pig Thursdays we now offer Black Fridays.  All black beers including porters, stouts and black ales will be $1 off.  $4 microbrew dark beer pints are a great value.  If you find better quality dark beers at a better price, let us know.  See you soon.
Boy Scout Fundraiser Big Success!
The Rivers Eatery is hosted a fundraiser for the local Boy Scout Troop#350 on April 19. The troop is planning a trip to Yellowstone and the community came out to provide the pizza power to help get them there.  As with all Rivers Eatery Fundraisers the entire net proceeds went to the charity, in this case the scouts.  Thank you to the 130 people who came out.  It was another great night in the village.
3 Big Spring Cycling Events
The Rivers Eatery is proud to be the host of The Hungry Bear 100 and Chequamegon 100, and an original partner of the Borah Epic.  Proceeds from each of these events go back to bike advocacy and trail building. 
Hungry Bear 100, May 7 2016
100 miles or 100k of unsupported wooded gravel road racing. Cable to Cable.
Borah Epic June 4, 2016
35 Miles of the finest single track in the country.  Cable to Hayward.
Chequamegon 100, June 18 2016
100 Miles of singletrack.  Very few places in the country can boast 100 miles of purposefully built singletrack without repeats or some kooky conglomeration of cow trails,ski trails or logging roads.  Cable to Hayward.
Outside Magazine's Nordic Mecca: Train like a Pro
What makes Cable so special are the amazing trails and those that groom them.  Did you know we have dozens of miles of groomed single track fat bike trails and the greatest nordic skiing in America?  Don't believe us?  Just read Outside Magazine's Nordic Ski Mecca article referencing our very own Rivers Eatery as the place to be.’s-nordic-skiing-meccas
Our goal is to serve quality food at a reasonable price in a timely manner.
Introducing $3 Wine Wednesdays!
Beginning December 9th, The Rivers Eatery will be open on Wednesday nights.  Similar to our Thursday night River Pig and Spotted Cow $2 beers, we will offer $3 wines on Wine Wednesday at the Rivers.  Additionally, we will offer 4 salads each Wednesday for those that are looking for a pizza alternative - Of course we will still offer our full menu of pizzas and appetizers.
As is the case with all of our marketing, we are using word of mouth as our primary communication method.  Let's make $3 wine night as successful and fun as the $2 beer night.  Ski, snowshoe, or ride your fatty, then stop by for a glass of wine and some conversation.  Hope to see you Wednesdays starting December 9.
Winter and Spring Hours 
From October thru May the Rivers Eatery is open only on Wednesday, Thursday, Friday and Saturday. 
Wednesday 4:30 - 8:30
Thursday 4:30 - 8:30
Friday 4:30 - 8:30
Saturday 11:30 - 8:30
Thanks for a great Winter!
Our 8th Winter was a busy one.  The snow came in November and has stayed for at least the second week in March.   After a brief research trip in late March, we will be back to what we are sure will be the best summer ever. 
Until then, thanks to "the sneezers" - those that spread The Rivers Eatery and Ideal Market virus to their friends and family. We've enjoyed serving all of you.  We've now served over 180,000 hand-stretched pizzas.  Look below for a few of the accolades the Rivers Eatery has received in the media.
We see great things happening in the Cable area over the next few years and look forward to being an integral part of it.  Thanks again and we look forward to seeing you soon!
Rivers Eatery in the Media
Chicago Tribune on Birkie, Cable and Rivers Eatery
Here is an accurate appraisal of the Rivers Experience.
StarTribune visits the Enchanted Forest and The Rivers Eatery
An excellent summation of the Cable experience.
Discover Wisconsin visits The Rivers Eatery
Emmy Fink and crew make their own Spirit Creek Pizza with local BB sauce, local organic sauerkraut, organic pork and of course WI cheese.
Mountain Bike Action Magazine visits Cable
John Ker, hall of fame photographer, rides the green tunnel with the Rivers Eatery Crew.
Rivers Eatery listed as a Top 10 Adventure Bar
Switchback Travel names The Rivers Eatery as one of America's best adventure bars.  We're proud to be in some great company.
Annie Hart's Rivers Eatery Birkie Blog
Annie is a world class skier, gifted writer, great friend and a former Rivers employee.
We opened The Ideal Market and The Rivers Eatery on June 18, 2008. 
Where is The Rivers Eatery located?

The Rivers Eatery is located one block east of highway 63 on Kavanaugh Road in Cable WI.  Our family owns The Ideal Market, an old building that houses Redbery Books, Namakagon Grocer and The Rivers Eatery.  Walk through the bookstore and grocery and step into our 25,000 cubic feet of cool space.


Why haven't we heard of you?

Well you have now...and probably from a trustworthy source.  Most of our advertising is done through word of mouth and the sponsorship of many community events and races. 


There are cars everywhere.  How long will it take to get served? 

A recent guest told their friends on the way out the door that their experience was amazing and that they would have waited 45 minutes just to get a table at another popular establishment.  We make a quality pizza in minutes.  If there are 30 people in front of you, you should be eating in 30 minutes.


Do you take reservations?

No.  We but we serve fresh made food as quickly as anyplace you'll find.  If you need to reserve a table or are looking for a full wait staff check with the chamber of commerce for a full service restaurant in the area.  The Rivers Eatery has seating for 110 inside and 60 outside.







Cable WI is the heart of north woods recreation


By now you know that Cable has some of the world's finest ski and mountain bike trails, iconic events such as the American Birkebeiner and Chequamegon Fat Tire Festival, a National Scenic River running through town, the greatest of all lakes - Lake Superior 40 miles north, the least travelled national forest in the country, dozens of festivals, races and art events, the North Country Hiking Trail, some of the nicest people you'll ever meet and not one stoplight in the entire county.


For those of you that like the simple things in life, we have an abundance of berries, mushrooms and wildlife that are indicative of the north woods.  Our forests are filled with deer, otter, bear, elk, bobcat, beaver, marten, fisher, eagles and an occasional cougar.  Our waters are filled with trout, musky, walleye and panfish. 


If you can't live in the area, please come back often.  If you are looking for something to do, ask anyone or stop by our amazing chamber or talk to one of our local realtors.  Oh, and of course a beer at the Rivers Eatery guarantees a spirited testimonial by one of your new found friends or an expressive owner.  Visit us soon and often.  It will make your great life even greater.