Skip to main content

The RIVERS EATERY in The Ideal Market

"Our economic engine is silent."
Home  Healthy Restaurant Eating  Rivers Eatery/pizza  Our Story  Eatery Hours & Events  Contact Us  Photos  Local Races   
Spring Hours April 10 - June 17.
Thursday 5 -8

Friday 5-8

Saturday 12-8



Fat Bike Birkie National Championship

We've has a little fun serving as a gathering spot for events in the area, but never more fun than the Fat Bike Birkie National Championship.  Thank your for frequenting our building over the weekend.  We served a lot of folks and raised some money for fat bike trails in the process.  We hope you return when the doors are open and the singletrack is humming.

View our photos from our Birkie and Fat Bike Birkie party.  Sorry, you can only view this from your pc, and not a mobile device.



We lost one of the good guys

On Friday, January 24th our area lost one of its good guys, Igor Badamshin.  If you didn't have the privilege of meeting Igor search for his images on line.  You'll see young people in their happiest moments of youth with a smiling coach in the back ground.  That's Igor.  Igor treated our daughters as he treated every young person with the utmost respect.  We've spent the past few days talking with friends trying to adjust to the fact that this great man and world class athlete is gone.  Most of our staff had the opportunity to learn to be better skiers from Igor.  But his best lessons were about believing in yourself and loving others.  The last of us to leave the restaurant last night committed to practicing Igor's greatest lesson by being kinder to all we meet.  With a little hard work, commitment and a big smile I think we can do it.  Igor would expect nothing less.


Fat Biking, Skiing and Snowshoeing

We have 24 or more inches of snow, so it is fat bike and ski time. 


Don't forget our FAT Bike Special.  Ride in on your fat bike and your first beer is $1.  Drive in with your fat bike on your vehicle and your first beer is $2.  Special runs December 1 - March 31.



Simplify!  Simplify!

"Few of us have the time, patience or knowledge to order from a 12 page Chinese menu or to choose among a hundred pairs of seemingly identical skis in a ski shop.  People have too many choices these days.  The best restaurants in the world have set menus, and the best ski shops have already decided which skis are best for your ski level." 

 Yvon Chouinard, Founder and Owner of Patagonia.


Our food menu is quite simple.  We serve northern Wisconsin's best stone oven pizza, organic salads and a few appetizers.  That's it!  Our beer menu on the other hand is rather complex.  For this we apologize.




Rivers Eatery hosts several events in 2014

The Rivers Eatery is the host site for a number of events this winter and spring including:


  • The North End Classic Ski - registration and post race  celebration - Free soup provided by Rivers Eatery
  • The "Opener".  Cable's first gravel road ride/race May 1, 2014
  • The Cheq 100.  One of the great long mountain bike races in the country
  • The Mt. Borah Epic.  The 2nd year of a destined to be legendary single track race
  • The 2014 Midwest Fat Bike Access and Grooming Workshop
  • Fat Bike Birkie Registration and after Party

The Rivers Eatery is proud to be host site of the Opener, The Cheq 100 and The Mt Borah Epic from their inception.  Just three more reasons why we like to say "our economic engine is silent".






Cable WI is the heart of north woods recreation


By now you know that Cable has some of the world's finest ski and mountain bike trails, iconic events such as the American Birkebeiner and Chequamegon Fat Tire Festival, a National Scenic River running through town, the greatest of all lakes - Lake Superior 40 miles north, the least travelled national forest in the country, dozens of festivals, races and art events, the North Country Hiking Trail, some of the nicest people you'll ever meet and not one stoplight in the entire county.


For those of you that like the simple things in life, we have an abundance of berries, mushrooms and wildlife that are indicative of the north woods.  Our forests are filled with deer, otter, bear, elk, bobcat, beaver, marten, fisher, eagles and an occasional cougar.  Our waters are filled with trout, musky, walleye and panfish.  Soon we will have ample snow that will stay on the trees and trails all winter.


If you can't live in the area, please come back often.  If you are looking for something to do, ask anyone or stop by our amazing chamber or talk to one of our local realtors.  Oh, and of course a beer at the Rivers Eatery guarantees a spirited testimonial by one of your new found friends or an expressive owner.  Visit us soon and often.  It will make your great life even greater.



We were lucky enough to help clean and fix donated bikes which will be distributed to kids in the next few weeks.  It is now crunch time for them and they are in need of additional volunteers.  There are two shop locations in the Twin Cities.  Please go to their website to find more information on this amazing organization.






Thank you for a great 6th summer!!!

Thank you for sharing your friends and family with us this summer.  While it was a very unusual summer for weather we managed to have our most successful one yet.  We switch to a reduced schedule in the fall and winter as our staff returns to college and high school.  Rather than disappoint people by being understaffed we reduce our hours to continue the quality you have come to expect from us year round.  We hope to see you during one of the many great weekends that are ahead of us this fall and winter.



Mount Borah Epic and Festival of Trails a big hit

The First Annual Mount Borah Epic kicked off in downtown Cable. It was an amazing event with top riders showing up to ride some of the best singletrack anywhere.  CAMBA hosted its fifth annual Festival of Trails over the weekend with great rides, demos, food and festivities.  It was the best festival yetwith Delta Diner, The Brickhouse Cafe, Coops Pizza, Namakagon Grocer and The Rivers Eatery serving food on the trails, and capped off with Molly and the Danger Band in the Rivers Eatery and Famous Daves BBQ at the Swagfest on Sunday at OO.  Great job to the organizers and volunteers and thank you to the riders for coming to Cable.


We dug it! 

Thank you to those that came out for the CAMBA trail digger fundraiser on May 9th at the Rivers Eatery.  We hope you had a good time.  You can't beat the company, the grub and the refreshments; River Pig, Buffalo Sweat, Spotted Cow, South Shore Nut Brown, Fat Tire, Hopdinger, Ranger, Rye, Oakey's Stout, Red Zin and root beer.  My that was a good night.  Oh, and we raised a few grand for CAMBA thanks to the generousity of the good folks that build and enjoy the trails.


The Power of Pizza

During the months of April, May and June the Rivers Eatery hosted several fundraisers to help fuel the economic and social engines of the Cable area. 


This spring's recipents included a local high school baseball team in April, a trail building effort in the northern part of Bayfield County in conjunction with CAMBA in May, and a non-profit organization creating opportunities for artists with disabilities in June.


The Rivers Eatery donated the net proceeds from the events to the efforts. 






The Rivers Eatery voted as Top 10 Adventure Bar in the U.S.
We are honored to be named one of the Top 10 Adventure Bars by Switchback Travel. We want to thank our silent sport fans for supporting us and voting. Thank you!
The Rivers Eatery on Discover Wisconsin
The Rivers Eatery was fortunate to be featured in a recent episode of Discover Wisconsin. Host Emmy Fink and crew visit a variety of pizza restaurants throughout Wisconsin and spend a night in The Rivers Eatery.
It was fun to see how much the crew had learned about pizza as they traveled from place to place. We learned as much from them as they learned from us.
What makes a great pizza? We think its a big chemistry experiment. To make a pizza like ours you need great ingredients, a big stone oven, an old building and a quirky method of dough management.
Thats the beauty of pizza. You simply can't make the same pizza in two different locations.
In our segment, Emmy falls in love with a pizza we call the Spirit Creek. You can view the full episode at
She even shares a meal with one of our favorite customers and renaissance man Bill B in a special outtake session Check it out.
Thanks to Discover Wisconsin and The WI Dairy Marketing Board for finding us and telling our story.


Thank you!

It seems we have spent the last 5 years saying "thank you". But, we mean it. Your willingness to tell your friends and family about us has kept us busy again this year. By now you know that we have a simple plan for success. We serve cool food in cool space to cool people. This is not a slogan for us. We love our space, we love our food and we love our customers. If you keep telling your friends and family we will keep using quality ingredients and working hard to meet your expectations. Thank you again for filling our building in 2012. We hope to see you again soon.






Evidence that Pizza is Great Pre-race and Post Race Fuel*

We noticed one of our favorite people and employees, Carolyn Ocariz was eating an awful lot of pizza Birkie week.  She was even taking pizza home at the end of her work shift to share with husband, Santi.  As it turns out, she was the winner of the Classic 2012 Birkie!  Congratulations Carolyn...we couldn't be happier or prouder!  We also witnessed over 500 skiers consuming stone oven pizza at the Rivers Eatery post-race. 

*This was not a scientific study.  Four years of anectdotal data should not be considered proof that pizza is good for you.  We advise each person eat stone oven pizza at their own pace and monitor the results carefully before drawing conclusions.