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The RIVERS EATERY in The Ideal Market

"Our economic engine is silent."
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Stone Oven Pizza Menu >  
 Yep.  We serve pizza.  No eggs, no bacon, no fish, no buffalo, no quail.  Just 15 delicious pizzas, salads and a handful of appetizers.  We've found that doing a couple things well is a sustainable model.  In 9 years we've had no major revamps of our menu, huge price increases due to poor planning, substitution of cheaper ingredients to increase our profits, or running out of your favorite dish -  Just good quality food prepared in a world class stone oven.






The Ideal Market and The Rivers Eatery is a family owned and operated business.  We take the quality of each pizza very seriously.  Choosing a place to eat in the northwoods can mean a 5 - 30 minute to one hour drive.  We work hard to make sure your decision to visit us was a good one.


We've relied on word of mouth to help us build the kind of business we think can thrive in Cable.  If you liked our food and atmosphere tell your friends.  So far so good.  Over 180,000 hand-stretched pizza and a few hundred thousand microbrews served in our first 8 years of operation. 


Check out the MENU.  Yes, we primarily serve pizzas, salads, beer, wine and soft drinks, but we have other great restaurants in the area that serve a full or complimentary menu.  See


This note from a customer kind of sums up our place. 


 "I just had to write and tell you that your pizza was simply outstanding. Perfect crust, excellent sauce and cooked to perfection. Two very well known pizza places in our area... can not even compare to your's. We also loved the atmosphere of your place and sitting in a nice quiet place outside. The gentleman behind the bar offering to let us sample a few beers. Who does that anymore ??? "